Chevrolet has created a new campaign. And it has nothing to do with cars.

The #BeAGoalKeeper campaign run by Chevrolet FC and the Women’s Sports Foundation aims to educate and keep girls in sports.

Girls quite sports 2x the rate of boys.

94% of female leaders played sports as girls

In the ad, elite female athletes are shown along side young girls. They were all told by people that they didn’t belong in sports. They were told that they were too weak, that there was no place for them, and that they would never succeed.

But they stuck with it and succeeded anyway.

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Girls quit sports at 2x the rate of boys. That's why we've partnered with some of our #AthleteAmbassadors, including Mia Hamm, @hilaryknight & @lauriehernandez to support @chevroletfc’s GoalKeeper campaign to help girls set goals and keep them by empowering them to CARE about their goals & DON’T CARE about anything that gets in their way. #BeAGoalKeeper

A post shared by Women's Sports Foundation (@womenssportsfoundation) on Jan 28, 2019 at 2:07pm PST

“Care about your goals and the things that help you reach them. Don’t care about anything else that gets in your way.”