Chevrolet has created a new campaign. And it has nothing to do with cars.

The #BeAGoalKeeper campaign run by Chevrolet FC and the Women’s Sports Foundation aims to educate and keep girls in sports.

Girls quite sports 2x the rate of boys.

94% of female leaders played sports as girls

In the ad, elite female athletes are shown along side young girls. They were all told by people that they didn’t belong in sports. They were told that they were too weak, that there was no place for them, and that they would never succeed.

But they stuck with it and succeeded anyway.

“Care about your goals and the things that help you reach them. Don’t care about anything else that gets in your way.”

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